Yonge Eglinton

Idyllically located Yonge Eglinton Centre offers the same stores you could expect to find steps just north and south of it. So the challenge was how to communicate the variety of stores underneath one roof – little walking required. The result was to position the centre as the place to satisfy all of one’s wants and needs. The message was paired with an eye-catching urban visual, and then displayed on billboards and transit shelters lining the midtown corridor.

Sector
Retail