True stories can create the most beautiful TV spots. This heartwarming story was shot where it actually happened in Squamish BC, with Mother Nature providing the stunning set.

When you’re a newcomer to the crowded healthcare advertising market, you need to stand out. Eyecatching visuals paired with relevant insights helped this brand secure prominent instore placement.

To mark the opening of the 4th Johnny Rockets in BC, we created a big splash at Kitsilano Beach with walking billboards.
Brand Ambassadors handed out frisbees and coupons, driving people to the extremely successful Grand Opening.

Well, hello there.

You’ve found the Toronto based ad agency that delivers on-strategy concepts, design & copy writing for print, out of home, broadcast & digital advertising. While we work with many blue-chip clients, we never shy away from a challenge … so throw us your small budget and watch us deliver big ideas. Grab a coffee and take a peek at some of the award-winning work we’ve done. Then contact us.
We’d love to talk to you.
Bon Mots Services
Concept Development
Copywriting
Design
Radio & TV production
Direct Marketing
Exhibits & Signage
Collateral
Blogs
Websites
Social Media
Corporate Branding
Awards Submissions
People Will Talk

I have worked with Deidre for almost 15 years. She is the first person for any kind of graphic or ad, whether print or digital. She has produced award winning displays for my rental offices, and memorable brochures, web sites and ads that resonate with the target market we are looking to attract. Her product is clever, carefully conceived and always on time and budget. She’s a pro.
Sheryl Erenberg, President
Sheryl Erenberg and Associates

I have worked as a creative partner with Deidre for over 15 years. She is a champion of a great creative concept, and someone cares deeply about all aspects of its execution. As a creative thinker and writer, her ability to keep the overriding strategy in mind at all times is what makes her a valuable asset to any marketing initiative… and she always makes it fun to get to the answer.
Mark Bulloch
Principal, Drive Agency

As our external Creative Director/Writer, Deidre consistently delivers on-strategy, creative ideas for many of our lines of business. She is a great team player who brings her can-do attitude to every job she works on.
Sarah Cole
Marketing Manager, Travel Corporate Marketing

Deidre has helped us produce digital campaigns, videos, and a range of digital assets for UGO Wallet. She is great to work with; her responsiveness and resourcefulness sets her apart from other creative agents. Plus, she always lets me know if she’s sees a strategic opportunity or a way to improve efficiency.
Katherine Ashworth
Director of Growth Marketing, Art Money

Knowing the high caliber of Deidre’s work from working together previously, I brought Deidre onboard to develop blogs, advisor and consumer marketing collateral and two wonderful TV commercials on the importance of buying a life insurance policy. From brainstorming to copy, this talented dynamo sees the big picture in order to dliver well thought-out pieces, while going the extra mile to meet client expectations.
Grace Cale
Director of Marketing, Canada Protection Plan

I have had the pleasure of working with Deidre on a myriad of projects for the last 25 years. She is wonderfully creative with a keen ability to recognize and stay on brand strategy. She is an absolute pleasure to work with and has always been receptive to constructive feedback. She dispels the myth that creative people are hard to work with.
Paul Greenberg
Director of strategic marketing & client services, Lenick In-House Inc.


Deidre Plotnick
Creative Director/Writer
Business Activator
We know you’re busy, so we promise to return your call within 60 minutes.
If you think that’s fast, wait until you see how quickly we deliver great ideas!