Dynamic Mutual Funds

How do you sell your product when it’s not available for direct sale to the public? Adopt a smart strategy like Dynamic Mutual Funds did. Stroke the egos of the very people who make or break Dynamic’s success – the Financial Advisor. Attention-grabbing transit shelters, newspaper ads and a TV spot played up the consequences of not using a financial advisor. The campaign launch included a stunt where our shirtless actor made appearances in Toronto’s busy financial district at lunch time.

Sector
Financial