Bloor Yorkville

Bloor Yorkville Business Association wanted a campaign that reinforced their luxury positioning as Toronto’s Mink Mile. At the same time, they wanted to attract families to the area. Ironically the eye-catching campaign we created was done on a very small budget. We cast for models on Craigslist and had BIA retailers provide wardrobe and merchandise. The result was a stunning subway domination campaign and newspaper and magazine ads that reinforced the upscale profile of the area.

Sector
Retail